Our Pillars
What makes us unique?
- We are Black woman owned.
- We support small, local, diverse and ethical businesses in Canada.
- We prioritize the 8 pillars of wellness:
- Social
- Spiritual
- Mental
- Environmental
- Emotional
- Intellectual
- Financial
- Physical
- Our gift boxes are customizable to your needs and can be tailored to address a specific wellness area or personalized to meet the specific requirements of your organization.
how it all started
Creating Impact & Building Community
Hi!
I’m Mikhailla, the face, heart and soul behind I Deserve.
I was born and raised in St. Vincent and the Grenadines and currently live in Toronto Canada.
In the Fall of 2021, I moved to Waterloo, Canada to pursue a master’s degree. In my first Fall semester, as the months grew colder and the homesickness got worse, my mental and physical health declined. In the midst of taking courses, doing research and being a teaching assistant, I realized that the issue wasn't only those two aspects of my health.
I felt like I needed an intervention that targeted all aspects in my life… I needed to be on a holistic self-improvement journey… or something. That’s how I Deserve was born.
The business was born out of the realization that I needed to unlearn the misconceptions about self-care and wellness and learn to apply healthy, sustainable practices to all areas of my life.
the story continues...
It took me a while to understand that I can’t pour from an empty cup. Furthermore, no area of wellness is more important than the other.
Being the overachiever that I am, I entered an incubator program with my idea to transform the way people see and understand self-care and wellness. Little did I know that my life would change forever in the best way possible. I was embraced by a community of caring and supportive like-minded individuals who pushed me to build a socially conscious business founded on the pillars of community building, purpose, action and impact.
It was here that I won my first pitch competition. At this point I was ready to go! This fuelled my belief that I had something going here that was worth pursuing.
Fast forward to landing a job as a consultant in Toronto, graduating from university, changing cities and adjusting to a completely new life.
Through all of life’s changes, I Deserve is here to stay! This has become my oh so loved and deeply adored 5pm-9am baby that I nurture while I balance the demand of my 9am-5pm full-time job. I guess by now you’ve realized that I’m a go-getter… and yes, the elder of two daughters to hardworking and brilliant parents.
Come along with me on this journey of creating a safe space around practicing self-care and wellness in Canada!
You wouldn’t want to miss this ;)